Making Lemonade

by Nathan Hamm on 5/23/2006

Georgia has turned Russia’s ban on its wine into a positive.

On the eve of Georgian President Mikhail Saakashvili’s arrival to a summit of Georgia, Ukraine, and Moldova (GUAM) leaders advertising campaign of Georgian wine started in the Ukrainian capital. Billboards with a glass of red wine saying “Try the wine of freedom,” “It contains more freedom than allowed” were placed along the highway from Borispol Airport, by which the summit guests followed. Below the slogans a seal is placed saying: “Georgian wine is prohibited in Russia”, Regnum news agency reports.

Saakashvili likes the ads and said that Georgia could have spent billions without getting the same kind of publicity for and promotion of its wine that it has gotten from Russia’s ban. Mosnews reports that similar ad campaigns might be launched in other European countries and in Asia.

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– author of 2991 posts on 17_PersonNotFound.

Nathan is the founder and Principal Analyst for Registan, which he launched in 2003. He was a Peace Corps Volunteer in Uzbekistan 2000-2001 and received his MA in Central Asian Studies from the University of Washington in 2007. Since 2007, he has worked full-time as an analyst, consulting with private and government clients on Central Asian affairs, specializing in how socio-cultural and political factors shape risks and opportunities and how organizations can adjust their strategic and operational plans to account for these variables. More information on Registan's services can be found here, and Nathan can be contacted via Twitter or email.

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