Microsoft is putting out a Georgian version of Windows.
“It is very important for us that the world’s leading company in the sphere of computer technologies is working over the development of a Georgian version of the Windows operational system,” said Mikhail Saakashvili.
“This means that any Georgian citizen possessing a PC will be able to work with the Windows system not in English but in his or her native tongue, which is a major relief making personal computers more accessible,” said the president.
Come now… I’m sure they’d all been using bootleg Russian copies.
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Nathan Hamm – author of 2973 posts on Registan.net.
Nathan is the Founding Editor and Publisher of Registan.net, which he launched in 2003. He was a Peace Corps Volunteer in Uzbekistan 2000-2001 and received his MA in Central Asian Studies from the University of Washington in 2007. Since 2007, he has worked full-time as an analyst, consulting with private and government clients on Central Asian affairs, specializing in how socio-cultural and political factors shape risks and opportunities and how organizations can adjust their strategic and operational plans to account for these variables. Nathan is currently seeking research, analysis, and consulting opportunities. He can be contacted via Twitter or email.
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Yes, of course but in Russian, not Georgian.
I hope that their marketing campaign is thoroughly researched and avoids Russification. An example of poor cultural marketing techniques was committed by Berlitz, the language folks. I own a copy of a Russian language tape which features on its cover an uncredited painting by the Georgian artist, Pirosamani. When I notified the publisher in New York of the error, I was told that they were aware of their actions, but that the artwork cost was “within their budget” and they didn’t think the general public would notice!