Microsoft is putting out a Georgian version of Windows.
“It is very important for us that the world’s leading company in the sphere of computer technologies is working over the development of a Georgian version of the Windows operational system,” said Mikhail Saakashvili.
“This means that any Georgian citizen possessing a PC will be able to work with the Windows system not in English but in his or her native tongue, which is a major relief making personal computers more accessible,” said the president.
Come now… I’m sure they’d all been using bootleg Russian copies.
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Nathan Hamm – author of 2040 posts on Registan.net.
Nathan founded Registan.net in 2003. He was a Peace Corps Volunteer in Uzbekistan 2000-2001 and received his MA in Central Asian Studies from the University of Washington in 2007. Since 2007, he has worked full-time as an analyst, consulting with clients on Central Asian affairs, specializing in how socio-cultural factors shape risks and opportunities. Follow him on Twitter or drop him a line.
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Yes, of course but in Russian, not Georgian.
I hope that their marketing campaign is thoroughly researched and avoids Russification. An example of poor cultural marketing techniques was committed by Berlitz, the language folks. I own a copy of a Russian language tape which features on its cover an uncredited painting by the Georgian artist, Pirosamani. When I notified the publisher in New York of the error, I was told that they were aware of their actions, but that the artwork cost was “within their budget” and they didn’t think the general public would notice!