Comments on: A Nasty Déjà Vu http://registan.net/index.php/2009/05/07/a-nasty-deja-vu/ All Central Asia, All The Time Fri, 25 May 2012 20:24:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MILNEWS.ca http://registan.net/index.php/2009/05/07/a-nasty-deja-vu/comment-page-1/#comment-380161 MILNEWS.ca Sat, 09 May 2009 02:34:57 +0000 http://www.registan.net/index.php/2009/05/07/a-nasty-deja-vu/#comment-380161 Good points you raise, but one other element bears exploration - even if the military does everything right from a comms perspective, how much of what they say ends up in the material CF (Common Folk) see/hear/read? With many news decision makers, anything a government source says is taken with a FAR bigger grain of salt than what the source considered the underdog says. An interesting experiment anyone with internet access can try: read a media story, then try to track down the transcript of the interview or briefing, and compare. You'll be surprised... One can control what they say to the media, but one can't control what the media hears, what they write and what ends up out there (three different aspects of a similar problem). Good points you raise, but one other element bears exploration – even if the military does everything right from a comms perspective, how much of what they say ends up in the material CF (Common Folk) see/hear/read?

With many news decision makers, anything a government source says is taken with a FAR bigger grain of salt than what the source considered the underdog says.

An interesting experiment anyone with internet access can try: read a media story, then try to track down the transcript of the interview or briefing, and compare. You’ll be surprised…

One can control what they say to the media, but one can’t control what the media hears, what they write and what ends up out there (three different aspects of a similar problem).

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